BAPRAS condemns cosmetic surgery promotion in Love It magazine

Statement for immediate release- 7 October 2011 

The British Association for Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS) has condemned the cosmetic surgery promotions that have appeared in Love It magazine over the last two weeks as unethical and potentially damaging for readers.

Any advertising that induces surgery is against professional codes of conduct and is bad practice.  If any member of BAPRAS is found to be involved in such activities, they will be the subject of investigation.


BAPRAS, the British Association of Plastic, Reconstructive and Aesthetic Surgeons, is the voice of plastic surgery in the UK. It aims to increase the understanding of the professional specialty and scope of plastic surgery, promoting innovation in teaching, learning and research. Founded in 1946 (originally as the British Association of Plastic Surgeons), today BAPRAS has nearly 800 members and is the official professional representative body for reconstructive and aesthetic plastic surgeons providing services to patients on the NHS and privately in the UK. Members of the public can find a member plastic surgeon in their area by logging on to The GMC specialist register can be checked to find out if a surgeon is on the plastic surgery specialist register; 

Follow BAPRAS on Twitter @BAPRASvoice